The It's Graphic Now! The Words of Future shows preview the fashion and design trends for January 2012. On this occasion 14 international designers, such as Mirko Borsche, OK-RM and Studio Julia, were invited to select three suitable words to represent the future in an image destined to compose a visual vocabulary.

CamuffoLab took up the challenge and created the graphic layout consisting of a 5-metre-high tower and the catalogue illustrating the designers' projects.

Client: Pitti Immagine

Curated by: Giorgio Camuffo

Exhibits: Oliviero Baldini

Team: Michele Bettio / Arianna Cremona / Matteo Zago

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